Perplexity Reaches Agreement with Publishers Following Data Scraping Allegations

July 31, 2024 – Following weeks of allegations regarding excessive data scraping, AI search company Perplexity has announced a new collaborative initiative to share advertising revenue with its publishing partners. Known as the “Publisher Program,” Perplexity has already enlisted its first wave of partners, which include prestigious names such as Time, Der Spiegel, Fortune, Entrepreneur,…

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Apple iPhone Dominates with 51% Share in Global Mobile Programmatic Ads, Samsung, Huawei, and Xiaomi Strive to Catch Up

August 22, 2024 – According to a report released by market research firm Pixalate on August 21st, Apple has secured the top spot in the global mobile programmatic advertising market, capturing a significant 51% share of voice (SOV). Programmatic advertising, a term explained in the report, refers to the utilization of advertising technology for the…

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TikTok Unveils Symphony AI Suite for Enhanced Scripting and Video Ad Creation

May 23, 2024 – TikTok has announced the launch of its “TikTok Symphony” AI suite, designed specifically for brand usage. This innovative toolkit aims to empower marketers in scripting and video production, leveraging the platform’s unique understanding of what resonates with its audience. According to TikTok’s official data, a staggering 61% of users have either…

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