Apple Partners with Baidu for AI Capabilities in Upcoming Devices

March 25, 2024 – In recent weeks, speculation and rumors have been swirling around Apple’s potential integration of generative AI into its upcoming iPhone lineup.

According to a report published today by the “Science and Technology Innovation Board Daily,” Baidu is set to provide AI capabilities for Apple’s upcoming iPhone 16, Mac systems, and iOS 18. The report claims that this information was obtained from informed sources.

The report states that Apple had previously engaged in discussions with Alibaba and another domestic large-scale model company before ultimately deciding to partner with Baidu for this service. Apple is expected to charge for access to the AI functionality through an API interface.

The decision to incorporate Baidu’s AI technology into the Chinese versions of the iPhone and other devices is primarily driven by compliance requirements, as Apple is reportedly struggling to address regulatory issues in the short term. However, AI features on international versions of the iPhone and other Apple devices will be powered by the company’s own large-scale models.

This news aligns with previous reports from the Wall Street Journal, which indicated that Apple was in discussions with Google to integrate the latter’s “Gemini” model into the upcoming iOS 18 system to support generative AI functionalities. Additionally, Apple has also reportedly engaged in talks with OpenAI regarding potential collaborations.

As the technology landscape continues to evolve, it remains to be seen how Apple will leverage these partnerships and integrations to enhance its products and services with cutting-edge AI capabilities.

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