Sony
Sony Unveils AI-Driven Game Character Prototype: Real-Time Voice and Animation Interaction
March 11, 2025 – According to a blog post published today by tech media outlet The Verge, Sony is currently developing AI-driven PlayStation game characters. The report was accompanied by a one-minute video showcasing an AI version of the character Aloy from the game “Horizon Forbidden West.” The video, narrated by Sharwin Raghoebardajal, Software Engineering…
Sony PlayStation to Boost Family Game Offerings Following “Cosmic Robots” Triumph
February 14, 2025 – Following the success of “Cosmic Robots” being named the Best Platform Game of the Year, PlayStation has announced plans to introduce more family-friendly titles. According to a report by VGC, Sony’s President, Yuji Hirota, mentioned during yesterday’s earnings call that the accolades recently received by the platform game, developed by Team…
Sony’s ‘Horizon’ MMO Hits the Rocks as Gaming Strategy Faces Hurdles
January 22, 2025 – According to a recent report by Korean media outlet MTN, game developer NCSoft has scrapped its plans to develop a massively multiplayer online (MMO) game based on Sony’s PlayStation IP, “Horizon.” The game, internally coded as “Project H,” has been canceled following a “feasibility review.” MTN’s report further revealed that NCSoft…
Los Angeles Wildfire Rages On, Sony Donates $5 Million for Disaster Relief
January 15, 2025 – The city of Los Angeles has recently been ravaged by a devastating wildfire disaster, prompting multiple corporations to announce donations to support post-disaster relief and reconstruction efforts. Among them, Sony Corporation has pledged a donation of USD 5 million to aid frontline responders and communities impacted by the blaze. According to…
Sony and Honda’s Joint Venture Sparks Outrage from US Dealers with Its Direct EV Sales Plan
January 14, 2025 – At the 2025 International Consumer Electronics Show (CES), Sony Honda Mobility, a joint venture between Sony and Honda, announced its intention to adopt a direct sales model similar to that of Tesla and Rivian for its upcoming Afeela electric vehicle. This decision, which bypasses the traditional franchised dealer network, has immediately…
Sony’s Acquisition of Naughty Dog Was Crucial for Studio’s Longevity
December 26, 2024 – Andrew Gavin, co-founder of Sony’s renowned first-party studio Naughty Dog, reflected on the studio’s journey in a LinkedIn post, highlighting the significance of the studio’s acquisition by Sony in 2001. According to Gavin, it was this acquisition that allowed Naughty Dog to thrive and continue producing innovative games despite escalating development…
Sony Honda’s EV to Offer In-Car Karaoke and Movie Streaming for Ultimate Entertainment
December 17, 2024 – Sony Honda Mobility, the joint venture between Sony Group and Honda focused on pure electric vehicles (EVs), has announced a partnership with Canadian media services company Stingray Group. The collaboration will introduce Stingray’s karaoke library, featuring over 100,000 songs, into the “AFEELA” model, which is set to begin accepting orders in…
Sony Confirms Interest in Acquiring Kadokawa Group, Parent of FromSoftware
December 13, 2024 – Following the exposure of Sony’s plans to acquire Kadokawa Group, the parent company of FromSoftware, last month, Kadokawa swiftly issued a statement acknowledging the matter. Sony also confirmed these rumors during an interview with Shukan Bunshun yesterday, although they declined to elaborate further. A Sony Group spokesperson stated, “We have indeed…
Sony’s Co-CEO on AI in Gaming: Revolutionary Potential, But Humans Are Key
December 4, 2024 – In a recent interview with BBC, Hermen Hulst, the Co-CEO of Sony Interactive Entertainment, discussed the profound impact of artificial intelligence on the gaming industry. Hulst believes that while AI has the potential to “revolutionize” the field of gaming, human involvement in the development process remains essential. According to Hulst, “The…
Sony Faces Legal Challenge in UK Over Allegedly Excessive Game Pricing
September 29, 2024 – A collective lawsuit targeting Sony, scheduled to commence trial on March 2, 2026, with an estimated duration of eight weeks, has been finalized in the UK. The lawsuit alleges that Sony engaged in unlawful pricing practices for digital content, including add-ons, resulting in excessively high costs. The case was initiated by…