HMD Global Moves Away from Nokia: Preparing for Own-Brand Transformation in 2024

January 15, 2024 – Once known as the manufacturer of Nokia phones, HMD Global is now gearing up for its “own-brand transformation plan” announced last year. The company is gradually moving away from the Nokia brand and is not expected to launch any more Nokia-branded smartphones this year.

According to previous reports, HMD Global has already unveiled its first “own-brand” phone, the M-Kopa X1, which is essentially a rebranded version of the already available Nokia C32 smartphone. Now, the company has made another step forward as its first own-brand accessory has been certified – a 10W charger.

The charger, model number HAD-010A, offers a standard 5V 2A output with a power rating of 10W. Interestingly, it appears to be a rebranded version of TCL’s UT-680S-5200MY charger. The product has already passed EUIPO certification, leading to speculation from foreign media outlet Nokiamob that this charger could be a low-end product bundled with phones and not sold separately.

In other news, HMD Global attended this year’s CES 2024 exhibition but did not showcase any new devices. The company is expected to reveal more information at the upcoming MWC 2024 event. With its transition to an own-brand strategy, it remains to be seen how HMD Global will fare in the competitive smartphone market.

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