July 31, 2026 – As the 23rd ChinaJoy, China’s premier global digital entertainment expo, officially kicked off in Shanghai today, Nubia has made a major industry splash by showcasing its highly anticipated NaviX Ultra, billed as the world’s first mass-produced AI agent smartphone. The device marks a significant milestone in the evolution of mobile artificial intelligence, shifting the paradigm from passive voice assistants to proactive, task-executing system-level intelligence.
The NaviX Ultra arrives with a striking design language that balances distinct personality and ergonomic comfort. Consumers can choose from four curated colorways: a sleek deep black, a crisp matte white, a dreamy pastel “Fantasy Dream” variant with subtle pink camera detailing, and a unique “Blue Horizon” finish that evokes the depth of ocean tones. Its rear camera module adopts a distinctive horizontal runway-style deco layout, creating an instantly recognizable visual signature that stands out among crowded flagship smartphone lineups.
Under the hood, the NaviX Ultra packs top-tier flagship hardware tailored to power its advanced AI capabilities. At its core lies the Snapdragon 8 Elite Gen 5 mobile platform, Qualcomm’s cutting-edge 3nm process chip that delivers industry-leading performance, efficiency and dedicated end-side AI processing power. Complementing this powerhouse processor is a massive 7100mAh high-capacity battery, engineered to sustain long hours of continuous AI-driven multitasking without compromising portability. The imaging system features a full quad 50-megapixel setup, covering all three rear cameras – main sensor, ultra-wide angle and telephoto lens – alongside a high-resolution 50MP front-facing camera, ensuring professional-grade photo and video capture across every shooting scenario.
On the front panel, users are greeted by a 6.78-inch 1.5K flat display with a 144Hz ultra-smooth refresh rate. The screen adopts a centered single punch-hole design with uniformly narrow bezels on all four sides, delivering an immersive viewing experience ideal for gaming, media consumption and daily interaction, while maintaining comfortable one-handed operability.
What truly sets the NaviX Ultra apart from conventional smartphones is its groundbreaking underlying system-level GUI Agent architecture. Nubia reveals it has become the first smartphone maker to complete official filing for its large AI agent model, making the NaviX Ultra the very first commercial device to carry this certified intelligent system.
Powered by the deeply integrated Doubao Mobile Assistant, the NaviX Ultra is built around four core capabilities: accurate natural language comprehension, autonomous task execution, long-term memory of user habits, and enterprise-grade data security. Unlike traditional voice assistants that mostly handle basic information queries and simple app launches, this AI agent can understand complex multi-step natural language commands, directly access system APIs and authorized third-party applications, and complete cross-app workflows independently. This means users can simply speak a single instruction to finish tasks ranging from flight booking, itinerary planning, document sorting, navigation setup to food delivery ordering, with zero manual app-switching required.
By moving far beyond the old model of “giving suggestions” and stepping into the new era of “completing operations for you”, Nubia’s NaviX Ultra is positioning system-level AI agents as the next major competitive battlefield for the global smartphone industry, redefining what users can expect from their daily mobile experience.
