June 22, 2024 – According to a report by The Elec, a Korean media outlet, Samsung Electronics is estimated to have exceeded its production forecast for smartphones and tablets in the first half of 2024. The company is expected to overachieve its production targets by 13% for the six-month period, driven by strong performance in both the first and second quarters.
In the second quarter of this year, Samsung Electronics’ smartphone and tablet production is estimated to reach 49.9 million units, exceeding the initial target set by the company’s management by 3%. This figure excludes Joint Development and Manufacturing (JDM) products produced in collaboration with companies like Wingtech. The overachievement is attributed to the high demand for Samsung’s devices in the global market.
The overproduction in the second quarter follows a similar trend from the first quarter, where Samsung produced 64.5 million smartphones and tablets, surpassing the original management plan of 52.9 million units by 22%. This significant increase in production was possibly fueled by the successful AI marketing of the Galaxy S24 series and expanded sales of low-cost smartphones in the Indian market, as suggested by industry analysts.
Combining the numbers from the first and second quarters, Samsung Electronics is预计 to produce a total of 114.4 million smartphones and tablets in the first half of 2024. This figure exceeds the company’s initial management plan of 110.2 million units by 13%.
Despite the impressive production numbers, the media outlet reports that Samsung Electronics is expected to reduce production in the third quarter of the year. Apart from the upcoming Galaxy Z Fold6 and Galaxy Z Flip6 foldable phones, which are scheduled for release next month, there are no other high-profit products lined up for the quarter. This decision to scale back production could be a strategic move to maintain profitability and manage inventory levels in the face of a potentially slowing smartphone market.
