The Cost of Cutting-Edge: Vision Pro Headset Hits the Market at a Price of $3,499

June 6, 2023 – The atmosphere was electric as Apple took the stage at the Worldwide Developers Conference (WWDC23) today, unveiling its groundbreaking augmented reality (AR) headset, Vision Pro, and a brand-new 15-inch MacBook Air. Alongside these innovative devices, Apple announced significant upgrades to its operating systems across all major devices.

Anticipation for WWDC23 had driven Apple’s stock price to reach record highs, with a momentary surge of over 2% during the opening of the US stock market. However, as soon as the price tag for Vision Pro was revealed, the stock took a nosedive, dropping over 1% by the end of the trading day. Priced at $3,499, the headset exceeded market expectations, leading to a 0.76% decrease in Apple’s stock value on Monday. The company’s market capitalization plummeted by a staggering $84.5 billion, equivalent to approximately ¥600.795 billion Chinese Yuan.

Apple had dedicated seven years to the development of Vision Pro, a testament to their commitment to groundbreaking technology. The headset, which had faced multiple delays, promised users an immersive experience through gesture, eye, and voice controls. With Vision Pro, Apple aimed to revolutionize the way people engage with movies, television shows, and games. Apple’s CEO, Tim Cook, remarked, “This marks the beginning of an incredible journey.”

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