June 25, 2024 – Sony’s eagerly anticipated ZV-E10 II camera is set to make its official debut on July 10, according to reliable sources cited by SonyAlphaRumors. This upgrade to the popular ZV-E10 model is expected to feature a 26MP CMOS sensor identical to the one found in the A6700, and will also incorporate cutting-edge AI technology.
In addition to the new camera, Sony has also teased the release of a new APS-C zoom lens tailored specifically for Vloggers. However, there is still uncertainty surrounding whether the highly anticipated FE 85mm f/1.4 GM II lens will accompany the ZV-E10 II at launch, while the FE 24-70mm f/2.0 GM lens is expected to arrive at a later date.
The FE 85mm f/1.4 GM II lens promises superior image quality and performance compared to its predecessor, while boasting a lightweight design for added portability. Meanwhile, the anticipated FE 24-70mm f/2.0 GM lens is expected to rival the size of Canon’s 28-70mm f/2.0, indicating a possible trend towards compact yet powerful lens solutions.
Since its introduction in August 2021, the original ZV-E10 camera has been hailed for its 24.2MP CMOS sensor, capable of capturing high-sensitivity images with exceptional detail and natural background blurring. The camera’s price tag of 4699 yuan for the standalone body in China further cemented its popularity among enthusiasts.
The ZV-E10 has been a hit among Vloggers, primarily due to its feature-packed arsenal of shooting functions inherited from the ZV-1. These include the “One-touch Background Defocus” function, which smoothly transitions between blurred and sharp backgrounds, and the “Product Showcase Mode,” which seamlessly shifts focus between the vlogger and featured products.

With the imminent arrival of the ZV-E10 II and its accompanying lens, Sony seems poised to continue its dominance in the Vlogging and content creation space, offering creators even more tools to unleash their creativity.