December 29, 2024 – After resisting OLED technology for over a decade, Samsung finally embraced it in 2022 with the launch of its first OLED TV, featuring the proprietary QD-OLED technology developed by Samsung Display. While this technology excelled in color depth and white accuracy compared to LG Display’s WRGB-OLED panels, it still lagged behind traditional LCD TVs in terms of brightness.
To address this limitation, Samsung is vigorously working on significantly boosting the brightness of its QD-OLED panels. According to a report by Sammobile, Samsung Display intends to introduce a new generation of QD-OLED panels in 2025, with a targeted brightness exceeding 3600 nits, striving to reach a peak brightness of 4000 nits by next year.
It is reported that Samsung is developing an innovative production process that eliminates the need for a separate color filter/quantum dot substrate. Instead, quantum dots will be directly printed on the encapsulation layer, simplifying the structure to a single layer. This revolutionary process is expected to greatly improve light efficiency, thereby increasing panel brightness.
It remains unclear whether the new QD-OLED panels incorporating this technology will be utilized by Samsung Electronics’ TV division (Samsung DX) in 2025, or if consumers will have to wait until 2026 to experience TVs equipped with these panels.
Interestingly, Samsung’s competitor LG is also actively developing a new type of OLED panel that employs a four-layer stacked OLED solution. This solution aims to enhance brightness, extend lifespan, and improve energy efficiency, with a reported peak brightness of 3700 nits.
By adopting this novel four-layer stacked OLED panel, LG Display can eliminate the need for costly Micro Lens Array (MLA) technology. Consequently, higher brightness OLED TVs may become more affordable, potentially driving the wider adoption of OLED TVs.
