March 5, 2025 – According to a report by motor1 today, Audi has staged a clever marketing stunt on social media. On its official Facebook account in Bangladesh, a post featuring the iconic G-Class off-road vehicle from Mercedes-Benz has garnered attention.
At first glance, it seems like an odd and inappropriate choice, but there’s a hidden message in the electric G580 depicted: with its tank-turn function, the vehicle can spin in place to draw a perfect four-ring logo. The caption reads, “Beautiful circles! Thanks to Mercedes for helping us leave our mark in Gulshan.” Gulshan, a prestigious wealthy district in Dhaka, has apparently become Audi’s canvas for this stunt.
Mercedes-Benz Bangladesh swiftly responded on February 25th, with a photo showing two cars together, captioning, “Congratulations to Audi for setting an interaction record with their post. Next time, bring two Mercedes – the heat will be even higher.”
The next day, Audi extended an invitation to BMW, posting a picture of a Q8 parked alongside a 7 Series with the caption, “BMW, let’s grab a coffee and let the others catch up.”
BMW’s response showed remarkable composure: a 31.3-inch floating screen in the back of a 7 Series playing “Cars 3,” captioned “Sit back and enjoy the 8K audio-visual feast” – a posture that suggests BMW is content to sit back and watch the Audi-Mercedes rivalry from the sidelines.
This advertising feud recalls a classic advertising battle between BMW and Audi in 2009. Audi erected an “A4 chessboard” billboard in a wealthy California district, challenging BMW with the words “Your move, BMW.” BMW swiftly responded by purchasing an adjacent advertising space, featuring a 3 Series and the caption “Checkmate.” Audi countered with an R8 ad stating, “Your pawn is no match for my king.”
When BMW hired a blimp with a “Game Over” banner to fly over the battlefield, Audi responded with another R8 ad saying, “Time to update your logo, your luxury certification may have expired.” This creative feud, which lasted for several months, was eventually ended by BMW.
