April 03, 2024 – Apple’s audio brand, Beats, has consistently shown a penchant for collaborating with designers and other brands to introduce special edition headphones. Recently, they’ve teamed up with the luxurious Los Angeles-based athletic wear label, Alo Yoga, to unveil a unique version of their Beats Fit Pro headphones.
The Beats x Alo special edition Beats Fit Pro sports a classic matte black finish, adorned with a pearly white Beats “b” logo on the earbuds. A subtle touch is the embossed Alo logo on the right earbud. However, what truly sets these apart is the charging case. It features a high-gloss coating that shimmers with sparkling sequins, while the interior boasts a reflective chrome finish, accented with the logos of both Beats and Alo.
Chris Thorne, the Chief Marketing Officer of Beats, shared his enthusiasm for the collaboration, stating, “Beats and Alo Yoga, both hailing from Los Angeles, have made significant impacts in the fitness and culture spaces. This partnership feels like a natural fit. Both Beats and Alo are committed to delivering high-performance products that allow users to express their unique personalities. We’re thrilled to join forces with Alo and offer the perfect tech accessory for fitness enthusiasts.”
As part of the promotional campaign for these special edition headphones, Beats and Alo Yoga have enlisted the talents of Grammy-award winner Tyla, who will perform her latest track, “Safer.” On April 4th, Tyla will engage in a conversation with Apple Music host Nadeska Alexis at the Apple SoHo in New York City, as part of the “Today at Apple” series. The discussion will explore the intersection of music and wellness.
The Beats x Alo special edition Beats Fit Pro will be available for purchase starting April 4th, priced at $199.99 (currently approximately 1450 Chinese Yuan). Customers can find them on Apple’s official website, Alo Yoga’s website, select Apple Stores, and Alo retail locations. Additionally, Alo Access members will have the opportunity to pre-order these exclusive headphones.
