November 13, 2026 – BYD Legal has released a new batch of enforcement updates and raised the stakes on organized online smear campaigns, offering rewards of up to 5 million yuan for verified tips on coordinated “black PR” operations.
According to the announcement, three individuals have been detained after BYD filed police reports. Feng and Ji were detained for fabricating and spreading false information about BYD on social platforms, while Jiang was detained for repeatedly posting insulting and defamatory content targeting the brand on Douyin. Several accounts, including those partially identified as “Entertainment,” “Auto Industry,” “Four-Five,” and “Driver,” were found by courts to have infringed BYD’s rights and ordered to apologize and pay damages.
The company also flagged a wider pattern involving dozens of MCN agencies, some of which allegedly used AI tools to mass-produce near-identical articles and amplified rumors under the guise of “debunking” them. BYD said it has preserved evidence and will pursue legal action against the responsible parties.
To encourage reporting, BYD has set a tiered reward structure: 500,000 to 5 million yuan for verified leads on organized smear campaigns run by MCNs or similar groups, and 50,000 to 500,000 yuan for other qualified tips. Submissions can be sent to BYD’s News Anti-Fraud Office or via email to mailto:xwdj.office@byd.com.
BYD stressed that it welcomes legitimate criticism and media supervision, but will continue to use legal channels to address defamation, fabrication and coordinated attacks. The company’s reward program began in late 2021 with a 1 million yuan cap and was raised to 5 million yuan in 2022; the latest update specifically elevates MCN-related leads to the 500,000–5 million yuan band.
