May 31, 2024 – On May 30th, local time, Magic Leap, an augmented reality (AR) startup, announced the establishment of a strategic technology partnership with Google, as confirmed by a Google spokesperson.
According to the statement, this collaboration aims to integrate Magic Leap’s expertise in optics and device manufacturing with Google’s technological platform. Google, being one of Magic Leap’s investors, alongside the Saudi Public Investment Fund which holds a majority stake in the startup, underscores the significance of this partnership.
Known for its pioneering role in AR optics and device research, Magic Leap’s flagship product, Magic Leap 2, offers a high-quality AR experience in a lightweight and portable package. The device strives to revolutionize our interaction with digital content. On the other hand, Google, a tech giant, possesses extensive software platform capabilities and has consistently worked towards building an interconnected ecosystem.
It’s worth noting that this isn’t Google’s first foray into AR. Many might recall Google Glass, the company’s earlier attempt in the smart glasses segment. Despite mixed reviews, Google’s renewed partnership with Magic Leap signals its renewed commitment to exploring the vast possibilities of AR, leveraging Magic Leap’s hardware prowess and its own software expertise.
This partnership holds tremendous potential for both parties. For Magic Leap, collaborating with a tech giant like Google provides an opportunity to expand the reach of its AR technology to a broader market. For Google, it’s a chance to redefine its position in the AR space.
However, both Magic Leap and Google have declined to comment on whether this partnership will lead to the launch of consumer-grade AR devices in the near future.
