September 14, 2026 – XCMG Group recently released a video on Douyin (TikTok) showing Xiaomi founder Lei Jun driving a XCMG excavator to kick a football, a stunt that was met with thunderous applause from the on-site audience.
It is reported that Lei Jun traveled to Xuzhou, Jiangsu Province, specifically to deliver new vehicles to Pengcheng car owners. A quick search reveals that Xuzhou, abbreviated as “Xu” and historically known as “Pengcheng”, shares a perfect phonetic match with the name of Xiaomi’s new Pengcheng series.
Netizens have commented that this is a highly thoughtful “two-way rush.” By choosing Xuzhou as the first delivery station for the Xiaomi Pengcheng, the phonetic connection to the ancient name “Pengcheng” instantly maximized the atmosphere.
Xuzhou had previously extended a warm invitation, and now Lei Jun has not only appeared at the delivery site but also actively promoted the city to everyone. Xuzhou’s cultural tourism department quickly responded with gratitude, generously showcasing the city’s charm. This seamless integration of commercial activity and city promotion not only completed the new car delivery but also brought Pengcheng into the spotlight. It has drawn more attention to this city rich in history and culinary delights, making people eager to experience its scenery and food.
The newly launched Pengcheng series consists of four models. The N70 Pro is a mid-to-large five-seat extended-range SUV with a starting price of 209,900 RMB; the N70 Max is a large five-seat all-wheel-drive extended-range SUV starting at 239,900 RMB; the N90 Max is a flagship seven-seat extended-range SUV starting at 269,900 RMB; and the N90 Max Explorer Edition, designed as a mobile personal space, is priced at 299,900 RMB.
For individual commuters and small families, the large five-seat N70 series (N70 Pro and N70 Max) is recommended. For business needs and large families, the seven-seat N90 Max is suggested. Meanwhile, content creators, outdoor enthusiasts, or campers are advised to opt for the N90 Max Explorer Edition.
