February 8, 2025 – According to a report published today by carscoops, Porsche’s electrification strategy has hit a roadblock, prompting the luxury carmaker to shift gears and refocus on fuel and hybrid models in response to market shifts and consumer preferences.
Porsche has announced plans to introduce additional new models equipped with fuel and plug-in hybrid systems, while expanding its personalization options, as a means to counter the challenge posed by declining sales.
The article highlights that Porsche intends to place greater emphasis on its Porsche Sonderwunsch (Special Requests) and Porsche Exclusive Manufaktur programs. These highly personalized customization services yield significant profits, and the company anticipates that increased investment in these areas will boost its profitability.
Regarding Porsche’s financial situation, the implementation of this new strategy, coupled with the research and development costs for vehicles and batteries, is expected to incur additional expenses amounting to up to 800 million euros. Furthermore, due to various market factors, the company predicts a decline in sales for 2025, with expected sales revenue ranging from 39 to 40 billion euros.
Investors have responded negatively to the news, with Porsche AG shares closing down 6.45% at 55.94 euros per share (approximately $57.78) on the Frankfurt stock exchange. This strategic adjustment by Porsche underscores the challenges faced by the automotive industry during the transition to electrification and the complex decision-making process involved for traditional car manufacturers adapting to market changes.
