February 04, 2024 – The Vision Pro head-mounted display, touted by Apple as the next generation of “spatial computing device,” has officially gone on sale in the United States, priced at a starting point of $3,499 (approximately equivalent to 25,000 yuan).
Despite the steep price tag, the enthusiasm of Apple fans remains unwavering. Analyst Ming-Chi Kuo revealed that Apple has already sold 180,000 units of the Vision Pro.
Some domestic bloggers have already gotten their hands on the Vision Pro and shared unboxing videos. Judging from the exposed packaging, the Vision Pro is made in China with authentic craftsmanship. Similar to products like the iPhone, Apple is responsible for the design, while assembly and production take place in China.
As early as the pre-sale on January 19th, netizens on Xiaohongshu (a social media platform) posted pictures stating that their pre-ordered Vision Pro had already been shipped from Shanghai, China. Rumors suggest that Luxshare Precision is the assembly partner for the Vision Pro, with the first batch being produced by Luxshare Precision in Kunshan.
It is reported that the Vision Pro was quickly snapped up shortly after pre-orders began, with shipping times for all versions pushed back to March.
At the recent launch event at the Apple Store on Fifth Avenue in New York, when asked about the availability of the Vision Pro in China, CEO Tim Cook responded, “I’m not sure about the specific date, but it will be soon.”