August 2, 2023 – Ford, headquartered in Michigan, USA, announced the resumption of production at the Rouge Electric Vehicle Center (REVC) after a six-week period of shutdown for renovation and expansion. The facility is set to continue manufacturing the highly anticipated F-150 Lightning pickup truck.
![](https://www.itbear.com/wp-content/uploads/2023/08/image-10.png)
Ford’s CEO, Jim Farley, took to Twitter to share the exciting news and stated that the factory’s annual production capacity at REVC is expected to reach 150,000 vehicles this fall, a significant threefold increase compared to its previous capacity.
![](https://www.itbear.com/wp-content/uploads/2023/08/image-9.png)
Emphasizing their commitment to meet consumer demand, Jim Farley pledged to swiftly deliver the pre-ordered F-150 Lightning pickups.
In a recent update, Ford made a strategic move to attract more buyers by reducing the prices of its popular F-150 Lightning electric pickups. Across all models, significant adjustments were made. The base Pro model saw a substantial price drop from $59,974 to $49,995, a remarkable 16.6% reduction. Similarly, the top-tier Platinum model underwent a price cut from $98,000 to $91,995, marking a 6.2% decrease.
Ford’s actions signal their dedication to revolutionizing the electric vehicle market while making their advanced technology more accessible to a wider range of customers. With the increased capacity at REVC, the company is poised to take on the future with electrifying prospects for the automotive industry.