Ford CEO Hints at Four-Door Mustang Variant in Brand Expansion Plan

May 17, 2024 – Jim Farley, CEO of Ford, recently attended the Goodwood Membership Meeting, where he emphasized that the Mustang is the world’s best-selling two-door sports car with a devoted global following.

Farley stressed that any Mustang variant must embody the “performance and attitude” synonymous with the iconic brand, as a way to honor its loyal fanbase. In his words, “We won’t produce a Mustang without its soul, which is why the Mustang logo will never appear on a small Ford SUV.”

尽管如此, Farley hinted at the possibility of exploring new avenues for the Mustang, such as a four-door variant, while ensuring that these new models encapsulate all the essence and spirit of the original. “We believe we can expand the Mustang family, as long as these new models retain the performance and attitude that define the Mustang,” he said.

Looking to the future, Farley expressed his vision for the Mustang brand, stating that it must continue to evolve while staying true to its roots as a two-door sports car. He emphasized the need to balance between appealing to traditional buyers and expanding the brand’s horizons, drawing parallels to Porsche’s handling of its 911 GT3 RS and GT2 RS models.

Farley also touched upon the importance of cost reduction without compromising performance, suggesting that weight reduction could be a viable solution. He revealed that Ford is currently exploring ways to achieve this through an ongoing development plan.

In conclusion, Farley’s vision for the Mustang seems to strike a careful balance between preserving the brand’s heritage and pushing its boundaries to attract a wider audience.

Leave a Reply