Samsung and Micron’s Strategy: A 15-20% Hike in DRAM Prices Expected in Q1 2024

January 03, 2024 – Global storage giants continue to reduce production, driven by various factors such as the rise of artificial intelligence and high-performance computing applications, as well as inventory replenishment in the smartphone market. These factors have led to a sustained increase in storage product prices.

According to reports from Jibang Consulting, there are indications that Samsung and Micron plan to raise DRAM prices in the first quarter of 2024, with an expected increase in the range of 15% to 20%.

With the increasing prevalence of artificial intelligence and high-performance computing applications, coupled with the gradual recovery of the smartphone and personal computer markets, the market anticipates a tight supply of DRAM in 2024.

Industry experts state that contract price negotiations for the first quarter are already underway, with storage manufacturers planning to adjust DRAM prices in January, urging customers to plan for future usage demands.

There have been reports in the market that Samsung recently announced a minimum 15% increase in DRAM prices starting from the first quarter of 2024. While there is currently no clear sign of a price increase in NAND flash memory, it is expected to follow suit. According to the perspective of this organization, the upward trend in DRAM prices is expected to continue until the end of 2024.

Regarding the price trend of DRAM in the first quarter of 2024, TrendForce is currently maintaining a forecast of a seasonal average increase of 13-18%, with the highest increase in mobile DRAM and relatively conservative estimates for server DRAM.

Jibang Consulting believes that due to the uncertain demand outlook for the entire year 2024, memory manufacturers believe it is necessary to continue reducing production to maintain a supply-demand balance in the memory industry.

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