Samsung and OpenAI Collaborate to Reinforce TV Market Leadership, Exploring AI Features Like Personalized Content and Translation

January 17, 2025 – According to a report published by South Korean media outlet MK on January 16th, Samsung is strengthening its leadership position in the television market through a partnership with OpenAI to jointly develop AI-powered televisions.

The report cites that both parties have established an “open collaboration” and are currently coordinating specific plans. This move signals Samsung’s intention to expand its footprint in the AI sector, aiming to deliver a smarter and more personalized television experience to its users.

For 19 consecutive years, Samsung has led the global television market. However, in the face of intensifying competition, the company is actively embracing AI technology to maintain its dominance. This partnership will enable Samsung to incorporate cutting-edge technologies from a global AI leader into its products and services.

With OpenAI’s technology, Samsung is poised to develop highly capable AI televisions. These televisions are expected to offer features such as personalized content recommendations, conversational assistants, multitasking support, real-time translation, personalized health advice, and customized entertainment options.

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