June 03, 2024 – Apple is expected to forgo any hardware announcements at the upcoming WWDC 2024, according to renowned Apple insider Mark Gurman in his latest PowerOn newsletter. This shift in strategy marks a contrast to last year’s WWDC 2023, where Apple unveiled groundbreaking hardware such as the Apple Vision Pro headset, a 15-inch MacBook Air, and refreshed Mac Studio and Mac Pro models.
Gurman emphasizes that unless Apple unexpectedly reveals upcoming devices, the keynote address at WWDC 2024 will focus solely on software. This indicates that iOS 18, iPadOS 18, and macOS 15 will take center stage at this year’s conference.
One of the significant highlights of iOS 18’s update is its emphasis on artificial intelligence. According to sources, Apple has engaged in discussions with companies such as Google, OpenAI, and Baidu regarding generative AI collaborations. Notably, Baidu will provide AI capabilities for the domestic version of Apple’s iPhone 16, Mac systems, and iOS 18 set to be released this year.
Gurman further outlines the various AI-powered features slated for iOS 18, including the ability to automatically generate emojis and email/text message replies. These advancements demonstrate Apple’s commitment to integrating AI into its products and services to enhance user experience.
As the world awaits the unveiling of iOS 18 and its accompanying AI-driven features, it remains to be seen how Apple will leverage its partnerships with leading AI companies to further its innovation agenda. With WWDC 2024 just around the corner, the tech community eagerly anticipates what Apple has to offer in terms of software and services.
