November 14, 2024 – According to a report published by The Information yesterday (November 13th), Meta’s social platform Threads is set to introduce advertisements into its users’ feeds in 2025.
This marks a new stage in the commercialization process of Threads, as the company plans to pilot the ad placement starting next January. The initiative, which is still in its early stages, will be led by a team from Instagram’s advertising department.
The report cites Instagram’s advertising team’s extensive experience and positive reputation, noting that the platform typically offers higher-quality ads compared to many other social media platforms. This suggests that Threads may also follow a similar path, prioritizing quality over quantity when it comes to advertising content.
The upcoming introduction of ads is likely to garner mixed reactions from users. Some may express disappointment over the potential disruption to their user experience, while others may look forward to seeing more engaging and relevant advertising content.
