September 04, 2024 – Ford Motor Company has unveiled its latest foray into revenue diversification by submitting a patent application for an in-vehicle advertising system, signaling a serious commitment to leveraging the automotive space for targeted advertising opportunities.
The United States Patent and Trademark Office (USPTO) records reveal that Ford filed this groundbreaking patent in February of this year, with the application being made public on August 29th. In its third iteration, the proposal delves into the intricacies of leveraging data such as vehicle destinations, routes, speeds, and user preferences to deliver personalized advertisements directly onto in-car displays.
Ford’s application underscores the system’s capability to enhance ad relevance by predicting the vehicle’s destination and subsequently presenting tailored advertisements. For instance, if a passenger’s journey includes a supermarket stop, the system would dynamically showcase relevant product promotions.
The intricate workings of this system involve a controller that meticulously gathers data from both in-car sensors and external sources. This data is then analyzed to adjust the type and frequency of advertisements based on driving conditions and individual preferences, ensuring a seamless and non-intrusive advertising experience.
Remarkably, this is not Ford’s first foray into the realm of in-vehicle advertising. The automaker has previously filed patents for innovative systems, including one that utilizes vehicle-mounted cameras to capture roadside billboards and safely display select ad content on vehicle windows, further demonstrating its dedication to exploring the untapped potential of automotive advertising.
