June 30, 2026 – Lu Fang, Chairman of Voyah Auto, has openly blasted rampant overhyped marketing plagues sweeping China’s auto sector during his speech at the 17th Annual Meeting of the New Champions, also known as Dalian Summer Davos Forum, held between June 23 and 25 this year, according to a recently leaked online video clip.
In his blunt remarks, Lu criticized numerous automakers for reckless superlative promotion that poisons the whole industrial ecosystem. Many brands casually label their vehicles “the best on Earth” or “the ultimate product across the universe,” which the executive dismissed as meaningless rhetoric. He stressed that car manufacturers ought to stick to objective, fact-based descriptions when rolling out product campaigns instead of chasing empty sensationalism.
Lu also brought up long-standing confusion over weak enforcement of China’s Advertising Law against such exaggerated marketing tactics. He revealed that he had previously raised this puzzling loophole with relevant automotive industry associations, questioning why the law fails to rein in those who repeatedly make ungrounded boasts to attract buyers.
The Voyah top executive further argued that industry figures with extensive public influence bear heavier social accountability for their public statements. Irresponsible, unfounded claims from these high-profile leaders carry far wider reach and pose greater risks of misleading mass consumers. He candidly added a practical frustration: his team lacks the capacity to win legal confrontations against rival brands backed by robust, well-resourced legal departments.
Beyond condemning false marketing, Lu shared a balanced take on a prevailing new trend in the domestic auto circle – the rise of live-streamed public debates whenever competing brands dispute each other’s product claims. He framed this “live stream to settle disagreements” culture as a positive shift for the entire sector.
Digging deeper into deceptive promotional tactics now commonplace across car brands, Lu singled out digitally altered marketing materials as a severe integrity violation. Multiple manufacturers rely on AI-generated footage and heavy video editing to fabricate eye-catching product demonstrations, which he defined as outright false advertising. Such manipulated visuals essentially constitute deliberate consumer fraud, reflecting a lack of honesty and sincerity toward vehicle buyers, Lu emphasized firmly.
