April 30, 2026 – Today marks the grand opening of Unitree Robotics’ first direct – sales flagship store in China.
Situated on the first floor of Yintai in88 in Beijing’s Wangfujing area, the store showcases a diverse range of Unitree’s well – known products. Among them are the humanoid robots G1 and R1, which made an appearance on the Spring Festival Gala. These humanoid robots are priced between 80,000 yuan and over 100,000 yuan. Additionally, there are mechanical dog products like Go1 and Go2, with prices ranging from 10,000 to 20,000 yuan.
At the opening event, Unitree Robotics’ Chief Marketing Officer, Wang Qixin, told the media that there are no overly complicated activities for the store’s debut. The main focus is on product display, allowing customers to experience and interact with the products. There will be some small – scale interactive activities such as lucky draws, but no discount promotions are currently available.
Wang Qixin further emphasized that this store primarily sells consumer – grade products at relatively affordable prices. Its core goal is to enable customers to have a close – up experience with robots and engage in interactions with the products.
He also elaborated, “Take the mechanical dogs that many people are interested in as an example. Consumers can directly place orders and make purchases right here in the store. In the past, people might have thought that robot – related products were far from their daily lives. But now, with prices becoming more and more accessible, products including mechanical dogs are gradually entering consumers’ lives. If they are interested, they can place an order right away.”
