May 24, 2024 – According to data from Consumer Intelligence Research Partners (CIRP), iPad users in the United States tend to keep or reuse their old devices more often than iPhone users.
Over the 12-month period ending in March 2024, 67% of iPad repurchasers retained their old iPads or passed them down to family and friends. This stands in sharp contrast to iPhone users, where only 41% chose to keep or give away their old devices. Notably, about a third of the old iPads found new homes with family or friends, compared to just 10% for old iPhones.
The findings suggest that even after being replaced, iPads maintain a high level of popularity and usability, thereby reducing the urgency to upgrade to newer models. This behavior contrasts significantly with iPhone users, who are more inclined towards trading in their old devices for newer ones.
Nearly half of iPhone upgraders opt for the trade-in option, taking advantage of the secondary market and the relatively high trade-in value. In comparison, less than 10% of iPad upgraders choose this path.
Interestingly, 23% of iPad upgraders reported replacing their devices due to loss, theft, or damage, while this reason accounted for only 6% of iPhone upgrades. This indicates that iPad replacements are often driven by necessity rather than the desire to upgrade.
