CIRP Report Reveals: 40% of iPad Users Stick With Their Devices for 3+ Years

May 16, 2024 – Following the release of the 2024 models of Apple’s iPad Pro and Air, the Consumer Intelligence Research Partners (CIRP) has unveiled a new study shedding light on the replacement cycles of Apple users.

Mirroring a similar trend observed among iPhone users, the replacement cycles for iPad users are also on the rise. According to CIRP data, a significant portion of iPad users, accounting for 40%, now hold onto their devices for “3 years or more.” This figure marks a 4% increase compared to 2023 and a substantial 12% jump from 2022.

Furthermore, the proportion of iPad users with a replacement cycle spanning 2 to 3 years has escalated to 25%, representing a 2% uptick from both 2023 and 2022. Conversely, users who replace their iPads within 1 to 2 years or less than a year have decreased to 25% and 10%, respectively.

CIRP underscores that, in the case of tablets, users tend to keep them until they break down, the battery wears out, or the storage space is exhausted. This behavior reflects a growing trend of extended device lifespans among Apple customers, possibly influenced by improved product durability and user satisfaction.

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