Apple’s Vision Pro Set for April Launch in China, Navigating Trademark Hurdles

February 06, 2024 – Apple’s Vision Pro, a highly anticipated device, made its official debut in the United States last week, with a starting price tag of approximately $25,000. New developments indicate that the gadget is poised to hit the Chinese market as early as April, with a latest possible arrival not later than May.

Supply chain sources have further revealed that the Vision Pro is nearing the completion of its registration process with the Ministry of Industry and Information Technology in China. This progress paves the way for its imminent launch in the region.

In a previous interaction, Apple CEO Tim Cook hinted at the imminent arrival of the Vision Pro in China, stating that while the exact timing remained uncertain, it would be soon. However, a potential hurdle for the device’s domestic release is the existing trademark for “Vision Pro,” which currently belongs to Huawei.

It is worth noting that Huawei had registered the Vision Pro trademark on May 16, 2019, with a term of exclusive use spanning from November 28, 2021, to November 27, 2031. The trademark covers a range of products and services, including LCD televisions, head-mounted virtual reality devices, and radio equipment.

Interestingly, Huawei’s registration of the Vision Pro trademark is unrelated to Apple’s product. The Chinese tech giant has two product lines bearing the “Vision” moniker: the Huawei Vision Glass, its first smart viewing glasses, and the Huawei Vision Smart Screen series. This overlap in naming conventions could potentially complicate Apple’s marketing strategy for the Vision Pro in China.

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