Luxeed
BMW M CEO Responds to Luxeed’s Drift Homage: “We Welcome It”
October 13, 2026 – Franciscus van Meel, CEO of BMW M, has publicly responded to Luxeed RX’s recreation of BMW’s classic drifting “wall-pass” advertisement, saying he welcomed the move and extended his respect to Chinese automakers. The episode began on September 10, when Luxeed released a video showing the Luxeed RX drifting through a narrow…
Major Redesign: Luxeed R7 Ditches Controversial Steering Wheel for D-Shaped Upgrade
September 7, 2026 – Luxeed Auto has officially released the interior images of the new R7. Compared to the current model, the changes are substantial, resembling a complete generational overhaul. Overall, the premium feel of the new vehicle has been significantly enhanced. The extensive use of leather materials and the ambient lighting strips create a…
High-Net-Worth Magnet: Over 30% of Luxeed V9 Owners Earn Over 1 Million RMB Annually
September 1, 2026 – AITO (Hongmeng Smart Drive) officially announced today that its flagship MPV, the Luxeed V9, achieved retail deliveries of 8,312 units in August. The Luxeed V9 was officially launched on May 15, with a price range of 389,800 to 519,800 RMB. Following the commencement of initial deliveries in June, the vehicle maintained…