October 9, 2024 – At the recent Urus SE unveiling, Lamborghini Chief Technical Officer Rouven Mohr expressed skepticism about the current market readiness for a fully electric supercar. “The timing isn’t ripe yet for introducing an electric supercar,” Mohr stated. “There are already numerous electric models on the market, but they haven’t achieved true success.”
Despite his reservations, Mohr expressed satisfaction with the current product line, stating that the hybrid setup is sufficient to sustain the brand for the next decade. However, he acknowledged the need for Lamborghini to gradually transition towards electrification, anticipating a shift in consumer attitudes.
Last August, Lamborghini unveiled its first all-electric vehicle, the Lanzador, which remains a concept car and is set for production in 2028. CEO Stephan Winkelmann revealed that the new model is a 2+2 grand tourer, designed for daily use compared to the Huracan or the new Revuelto.
Inspired by spacecraft, the Lanzador combines “ultra-high-performance elements” from the Revuelto supercar with the “versatile agility” of the Urus, according to the company.
Mohr emphasized the challenge of distinguishing the Lanzador in a crowded electric vehicle market. “The key lies in positioning the product and maintaining the brand’s DNA,” he said. “We’re not aiming to create a standardized electric car or solely pursue ultra-high power. Lamborghini needs to stand out.”
