Sony and Honda’s Joint Venture Sparks Outrage from US Dealers with Its Direct EV Sales Plan

January 14, 2025 – At the 2025 International Consumer Electronics Show (CES), Sony Honda Mobility, a joint venture between Sony and Honda, announced its intention to adopt a direct sales model similar to that of Tesla and Rivian for its upcoming Afeela electric vehicle. This decision, which bypasses the traditional franchised dealer network, has immediately…

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