June 28, 2024 –Apple Reveals Staggering iPhone Resale Value, Outperforming Android by 40%.
Apple, in a newly released whitepaper, has underscored the remarkable resale value of its iPhone models, claiming that they outperform Android devices by at least 40% in terms of depreciation. This gap widens significantly as the iPhone models age, further distancing themselves from contemporary Android counterparts.
The Cupertino-based tech giant attributes this achievement to its strategy of offering a curated line of products. Unlike many Android manufacturers who adopt a “sea of devices” approach, Apple introduces just one generation of iPhone per year, effectively extending the lifecycle of each model. Moreover, Apple rarely discounts its current iPhone models before the next iteration’s launch, a practice that Android brands often adopt, which further decelerates the depreciation of iPhones.
The depth of integration within Apple’s ecosystem also plays a crucial role in maintaining the iPhone’s resale value. Once users experience the convenience of Apple’s tightly knit services and devices, they are often reluctant to leave, making the iPhone their preferred choice for their next upgrade, thereby implicitly lowering its depreciation rate.
Remarkably, the whitepaper highlights that hundreds of millions of iPhones have been in use for over five years, a figure that continues to grow. This longevity speaks volumes about the durability and reliability of Apple devices, which far surpasses the competition.
From 2015 to 2022, Apple achieved a remarkable 38% reduction in out-of-warranty repair rates. The company’s innovative approach to repair services, such as treating the iPhone 15’s rear glass as a separate module, has reduced customer repair costs by over 60%, further enhancing the appeal of Apple devices.
In conclusion, Apple’s commitment to quality, innovation, and user experience has translated into exceptional resale values for its iPhone models, setting them apart from the competition and ensuring a loyal customer base.
