April 22, 2025 – A cutting-edge electric vehicle startup backed by Jeff Bezos, Slate Auto, is making headlines as it gears up for the grand unveiling of its inaugural product, with prototype vehicles now spotted cruising California’s streets. Sources familiar with the matter, cited by TechCrunch, suggest the enigmatic company is building buzz around a transformable car concept akin to “Transformers.”
Slate Auto has scheduled a high-profile launch event at Long Beach Airport on April 24th, and these unconventional real-world demonstrations are strategically timed to precede the main event.
Founded in 2022 and headquartered in Michigan, Slate Auto is positioning its debut electric vehicle at an accessible price point of approximately $25,000, with a strong focus on customization. The company has maintained a deliberately low profile throughout its development.
Trademark filings and insider information reveal that the base model is christened “Blank Slate.” The company has also secured the slogan “We Built It. You Make It.” as a registered trademark.
To date, Slate Auto has showcased at least three distinct exterior designs. The vehicle’s ability to seamlessly transition between configurations based on user needs is a cornerstone of its pitch to investors. During B-round funding discussions last year, company executives frequently invoked the “Transformer” analogy to capture investor interest, sources say.
A source with knowledge of the demonstration process describes a carefully orchestrated sequence: potential investors are initially presented with a standard prototype, then ushered into a separate room where staff swiftly transform the vehicle’s appearance. Upon returning, investors are greeted by a dramatically altered vehicle.
Recent leaked images offer a glimpse into the car’s design versatility, though technical specifications and interior details remain shrouded in mystery.
