September 25, 2024 – Recently, a significant number of X posts containing AI-generated images of Mario were successfully removed by a copyright tool powered by artificial intelligence. This tool belongs to a company named Tracer, which utilized AI to identify these images and issued takedown notices to the X platform on behalf of Nintendo.
According to an email received by The Verge, Ben Arzen, the “Customer Success Manager” at Tracer, sent a Digital Millennium Copyright Act (DMCA) notice to X. Tracer provides AI-driven services to enterprises, claiming to be able to identify online trademark and copyright infringements.
The takedown request included posts that were identified as infringing on Nintendo’s Mario copyright. As these posts have now been deleted, it is impossible to view the images.
One of the accounts listed in the DMCA request, OtakuRockU, posted that they received a warning that their account might be banned due to “a picture of Mario.”
Currently, Nintendo has not responded to this matter.
