April 7, 2025 – In a recent report by Bloomberg’s Mark Gurman, it has been suggested that Apple is unlikely to shift iPhone production to the United States in the coming years, despite the latest tariff measures imposed by U.S. authorities. The primary factor cited for this decision is the prohibitive cost associated with such a move.
Gurman believes that Apple will engage in negotiations with its supply chain partners to secure more favorable pricing. Alternatively, the company may further diversify its supply chain by distributing component suppliers and product assemblers across the globe, allowing it to maintain profit margins amidst the new tariff regulations.
Furthermore, Gurman notes that Apple may resort to increasing product prices. For instance, during the depreciation of the Japanese yen in 2022, Apple raised the prices of Japanese iPhone models. Similarly, following the Brexit vote, Apple products in the UK saw price hikes.
It is worth noting that over the past decade, Apple has only assembled one product entirely in the U.S.—the 2013 Mac Pro, primarily at Flex’s automated production facility in Austin, Texas. At the time, Apple marketed this product with the slogan, “Each Mac Pro bears the seal of ‘Assembled in the USA.'” However, when the new Mac Pro was introduced in 2019, Apple relocated production to China, and since then, it has not assembled any major products in the U.S.
