January 7, 2026 – According to Insideevs, Paul Thomas, the President of Bosch North America and Head of its Mobility Solutions Business, stated that by 2035, 70% of vehicles in North America will still rely on internal combustion engine (ICE) technology. He clarified that this projection is specific to the North American market and does not reflect global trends.
When discussing the specific powertrain configurations, Thomas mentioned, “Whether these vehicles will adopt range-extender solutions, mild hybrid systems, or more advanced hybrid setups remains an open question. However, we believe it’s a possibility. Pure electric vehicles will continue to have their place in the market, but the pace of electrification has been adjusted based on consumer demand.”
It was reported that Bosch has conducted multiple rounds of layoffs in 2025 due to the slowdown in demand for pure electric vehicles. In 2024, the company had predicted that pure electric models would account for 40% to 50% of the market share in North America and China.
Thomas emphasized that Bosch is adopting a multi-pronged approach to navigate industry fluctuations. “We maintain a relatively balanced investment across electrification, hybrid, and ICE vehicle segments,” he said. He highlighted that more mature hybrid technologies and range-extended models will continue to drive industry evolution, and the aforementioned 70% figure for ICE vehicles could encompass various powertrain configurations.
Looking ahead to 2035, Thomas estimated that pure electric vehicles would make up approximately 30% of the U.S. market. Despite relaxed fuel economy standards in the United States and adjustments to the EU’s ICE ban plans, Bosch remains committed to investing in engine emission reduction and efficiency improvements. “We are fully dedicated to developing the ‘right technologies’ to ensure continuous improvements in engine emissions. The worst-case scenario would be for suppliers to halt progress and stop advancing ICE technology,” Thomas concluded.
