SPE
Sony Pictures Embraces Generative AI for Cost-Effective and Efficient Filmmaking
June 03, 2024 – Sony Pictures Entertainment, a global leader in film and television production, has revealed its intention to harness the power of generative AI in filmmaking, as reported by The Hollywood Reporter. At a recent investor conference, Chief Executive Officer Tony Vinciquerra emphasized the company’s focus on leveraging AI technology to streamline production…