Japanese Firm Proterial Achieves Neodymium-Free Car Motor

July 24, 2023 – In an exciting breakthrough for the electric vehicle (EV) industry, Proterial, a prominent Japanese company formerly known as Hitachi Metals, has successfully developed a revolutionary electric motor that utilizes a neodymium-free magnet. This achievement comes as a major milestone in the quest for sustainable and eco-friendly transportation solutions. Traditionally, neodymium magnets…

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