Apple
Siri Upgrade Delays: Apple’s Hesitant AI Investment and Shift from Vague Promises
May 19 2025 – In a new in-depth report released today concerning Apple’s artificial intelligence strategy, Bloomberg’s Mark Gurman delves into a number of strategic missteps that have marked the rollout of Apple Intelligence. According to Gurman, it’s highly unlikely that Apple will dedicate a significant portion of this year’s WWDC to discussing Siri. This…
Apple Loses Another Round in Brazil’s ‘iPhone’ Trademark Battle as Original Owner Regains Rights
May 17 2025 – For over a decade, Brazilian electronics firm IGB Eletrônica, formerly known as Gradiente, has been locked in a legal battle with Apple over the rights to use the “iPhone” trademark in Brazil. The saga began back in 2000 when Gradiente applied for the trademark for its G Gradiente Iphone mobile device….
Breaking the Chains: U.S. Senator Challenges Apple’s App Store Dominance with New Legislation
May 7, 2025 – Today, tech media outlet The Verge highlighted a new legislative move in the United States, as a Florida congresswoman introduced a bill that could reshape the mobile app ecosystem. Republican Representative Kat Cammack from Florida has put forward the “App Store Freedom Act,” a proposal aimed squarely at major app store…
Apple Supplier Jabil Plans Second Indian Facility to Boost AirPods Casing Production
May 7, 2025 – Apple’s key supply chain partner Jabil is gearing up to establish its second manufacturing facility in Tiruchirappalli, Tamil Nadu, India, to ramp up production capacity for AirPods casing components, according to industry sources cited by DigiTimes. The move follows the company’s existing operations in Pune, where it currently manufactures components that…
Apple’s U.S. Manufacturing Hinges on Advanced Robotics, Says Cook
April 30, 2025 – In a recent interview with CNBC, U.S. Secretary of Commerce Howard Lutnick revealed that during discussions with Apple CEO Tim Cook, the latter indicated the tech giant could potentially assemble iPhones domestically if it secured access to advanced “robotic arms” technology. Lutnick, who has been actively engaging with Cook on the…
iPhone 17 Air & Pro Mockups Revisited: Slimmest Design Yet and Camera Bar Upgrades in Focus
April 30, 2025 – Yesterday, the YouTube channel AppleTrack unveiled a video featuring a collection of iPhone 17 series mockups, offering a detailed side-by-side comparison with the iPhone 16 lineup. According to the mockups showcased in the video, the iPhone 17 Air sports a distinctive “horizontal runway” design, measuring an incredibly slender 5.5mm to 5.6mm…
Apple to Launch Two 20th-Anniversary iPhones in 2027, Manufactured in India
April 29, 2025 – Rumors surrounding a special 20th-anniversary edition of Apple’s iPhone have been swirling since the beginning of April. According to a report by Bloomberg’s Mark Gurman yesterday, the tech giant is reportedly developing not one, but two distinctive models to mark this milestone in 2027. The first is a highly anticipated foldable…
Gurman Reveals: Lightweight Apple Vision Pro Variant Eyed for Late-2025 Market Entry
April 28, 2025 – In the latest installment of his newsletter Power On, Mark Gurman has unveiled exclusive details about Apple’s ongoing development efforts for its next-generation augmented reality (AR) and virtual reality (VR) headsets under the Vision Pro umbrella. The tech giant is reportedly planning to introduce two distinct variants of the device, with…
iPhone 17 Series Dummy Models Revealed: Standard Sticks to Classics, Air Embraces Long Runway, Pro Goes Mega-Matrix
April 24, 2025 – Renowned tech leaker Sonny Dickson took to X yesterday, April 23rd, to unveil a set of dummy models representing the entire iPhone 17 lineup. The shared images showcased the devices in both black and white hues, offering a glimpse into three distinct design approaches. The standard iPhone 17 is expected to…
Apple’s Siri Overhaul: Can the New Head Turn the Tide in the AI Wave?
April 23, 2025 – Bloomberg today reported significant shakeups within Apple’s Siri development team, as the newly appointed engineering lead, Mike Rockwell, implements sweeping changes to revitalize the voice assistant. Sources familiar with the matter reveal that Rockwell has recruited key players from the Vision Pro software team to replace much of Siri’s existing leadership….