
Apple

AR Showdown: Cook Pushes Apple to Beat Meta to Market with Visionary Glasses
April 14, 2025 – Apple is intensifying its efforts to pioneer augmented reality (AR) glasses, a project CEO Tim Cook has labeled as his “singular priority.” According to an unnamed Apple engineer, Cook’s dedication to AR glasses development is “unwavering,” positioning it as the company’s most critical initiative. While full-scale AR glasses remain years away,…

Apple Eyes Autumn Rollout of Revamped Siri with AI-Powered Features
April 12, 2025 – Recent reports from The New York Times suggest Apple is doubling down on its efforts to launch the much-anticipated Apple Intelligence Siri feature this fall, despite earlier delays. In early March, Apple had acknowledged that refining Siri’s personalization capabilities would take longer than anticipated, originally targeting a rollout “within the next…

Apple’s AI Hobbled by 2023 Budget Cuts, Executive Clash
April 12, 2025 – A recent blog post by The New York Times has shed light on Apple’s perceived sluggishness in artificial intelligence (AI) development, attributing part of the delay to Chief Financial Officer Luca Maestri’s cost-cutting measures in 2023. According to the report, Apple engineers proposed doubling their budget for GPU acquisitions to accelerate…

Apple iPhone Production in U.S. Could Spike Costs by 90%: Bank of America Analyst
April 11, 2025 – A report released by Bank of America analyst Wamsi Mohan’s team this Wednesday highlights the potential hurdles Apple could face if it moves all iPhone production to the United States. According to the analysis, such a move could lead to a staggering 90% increase in production costs and create significant logistical…

Apple Loses World’s Most Valuable Crown as Tariff Storm Shrinks Market Cap
April 9, 2025 – On Tuesday, Apple Inc. relinquished its title as the world’s most valuable publicly traded company as its stock price plummeted amid the implementation of steep tariffs on Chinese imports. The tech giant’s shares fell by 5% on Tuesday, shrinking its market capitalization to just under 2.6trillion.Meanwhile,MicrosoftCorp.surpassedApplewithamarketvalueof2.65 trillion. Since President Trump announced…

Apple’s Four-Pronged Strategy to Weather Tariff Storm: Supplier Pressure, Cost Absorption, and More
April 8, 2025 – Apple Inc. is reportedly preparing a multifaceted strategy to counteract the financial impact of impending tariffs on its products, according to Bloomberg’s Mark Gurman. The company’s global manufacturing footprint faces fresh challenges as new tariffs threaten operations not only in China but also in countries where it has diversified production, including…

Gurman: Siri Snags Delay Apple’s Smart Home Hub Launch to 2026
April 8, 2025 – Apple’s highly anticipated next-generation smart home hub, initially slated for a 2025 launch, now faces potential delays extending into 2026, according to Bloomberg’s Mark Gurman in his latest Power On newsletter. The device, internally codenamed J490, was positioned as a voice-centric control center leveraging an upgraded Siri interface and App Intents…

Gurman: Apple Unlikely to Assemble iPhones in U.S. Due to High Costs
April 7, 2025 – In a recent report by Bloomberg’s Mark Gurman, it has been suggested that Apple is unlikely to shift iPhone production to the United States in the coming years, despite the latest tariff measures imposed by U.S. authorities. The primary factor cited for this decision is the prohibitive cost associated with such…

Retrospective Render: Unveiling the Unrealized Apple Melbourne Store, Six Years On
April 3, 2025 – Six years after Apple Inc. abandoned its plans to build a flagship store at Federation Square in Melbourne, Australia, due to public outcry, a new vision of what the unrealized store could have looked like has emerged. Designer Filip Chudzinski has utilized 3D renderings to showcase the proposed multi-level pavilion design…

Apple CEO Tim Cook Realizes $24M from Stock Cash-Out
April 3, 2025 – In a recent development reported by tech news outlet MacRumors yesterday (April 2), Apple Inc.’s Chief Executive Officer, Tim Cook, has reportedly realized profits exceeding $24 million from the sale of company shares. According to filings with the U.S. Securities and Exchange Commission (SEC), Cook sold 108,136 restricted stock units (RSUs)…