Apple
Apple’s U.S. Manufacturing Hinges on Advanced Robotics, Says Cook
April 30, 2025 – In a recent interview with CNBC, U.S. Secretary of Commerce Howard Lutnick revealed that during discussions with Apple CEO Tim Cook, the latter indicated the tech giant could potentially assemble iPhones domestically if it secured access to advanced “robotic arms” technology. Lutnick, who has been actively engaging with Cook on the…
iPhone 17 Air & Pro Mockups Revisited: Slimmest Design Yet and Camera Bar Upgrades in Focus
April 30, 2025 – Yesterday, the YouTube channel AppleTrack unveiled a video featuring a collection of iPhone 17 series mockups, offering a detailed side-by-side comparison with the iPhone 16 lineup. According to the mockups showcased in the video, the iPhone 17 Air sports a distinctive “horizontal runway” design, measuring an incredibly slender 5.5mm to 5.6mm…
Apple to Launch Two 20th-Anniversary iPhones in 2027, Manufactured in India
April 29, 2025 – Rumors surrounding a special 20th-anniversary edition of Apple’s iPhone have been swirling since the beginning of April. According to a report by Bloomberg’s Mark Gurman yesterday, the tech giant is reportedly developing not one, but two distinctive models to mark this milestone in 2027. The first is a highly anticipated foldable…
Gurman Reveals: Lightweight Apple Vision Pro Variant Eyed for Late-2025 Market Entry
April 28, 2025 – In the latest installment of his newsletter Power On, Mark Gurman has unveiled exclusive details about Apple’s ongoing development efforts for its next-generation augmented reality (AR) and virtual reality (VR) headsets under the Vision Pro umbrella. The tech giant is reportedly planning to introduce two distinct variants of the device, with…
iPhone 17 Series Dummy Models Revealed: Standard Sticks to Classics, Air Embraces Long Runway, Pro Goes Mega-Matrix
April 24, 2025 – Renowned tech leaker Sonny Dickson took to X yesterday, April 23rd, to unveil a set of dummy models representing the entire iPhone 17 lineup. The shared images showcased the devices in both black and white hues, offering a glimpse into three distinct design approaches. The standard iPhone 17 is expected to…
Apple’s Siri Overhaul: Can the New Head Turn the Tide in the AI Wave?
April 23, 2025 – Bloomberg today reported significant shakeups within Apple’s Siri development team, as the newly appointed engineering lead, Mike Rockwell, implements sweeping changes to revitalize the voice assistant. Sources familiar with the matter reveal that Rockwell has recruited key players from the Vision Pro software team to replace much of Siri’s existing leadership….
Apple Quietly Rebrands iPhone 16 Slogan Amid AI Feature Delays
April 17, 2025 – Apple has quietly revamped its global marketing strategy for the iPhone 16 series, replacing the original tagline “Hello, Apple Intelligence” with “Built for Apple Intelligence,” accompanied by notably smaller font sizes. This shift encompasses the entire iPhone 16 lineup as well as the iPad and Mac product lines. Some outdoor advertisements…
AR Showdown: Cook Pushes Apple to Beat Meta to Market with Visionary Glasses
April 14, 2025 – Apple is intensifying its efforts to pioneer augmented reality (AR) glasses, a project CEO Tim Cook has labeled as his “singular priority.” According to an unnamed Apple engineer, Cook’s dedication to AR glasses development is “unwavering,” positioning it as the company’s most critical initiative. While full-scale AR glasses remain years away,…
Apple Eyes Autumn Rollout of Revamped Siri with AI-Powered Features
April 12, 2025 – Recent reports from The New York Times suggest Apple is doubling down on its efforts to launch the much-anticipated Apple Intelligence Siri feature this fall, despite earlier delays. In early March, Apple had acknowledged that refining Siri’s personalization capabilities would take longer than anticipated, originally targeting a rollout “within the next…
Apple’s AI Hobbled by 2023 Budget Cuts, Executive Clash
April 12, 2025 – A recent blog post by The New York Times has shed light on Apple’s perceived sluggishness in artificial intelligence (AI) development, attributing part of the delay to Chief Financial Officer Luca Maestri’s cost-cutting measures in 2023. According to the report, Apple engineers proposed doubling their budget for GPU acquisitions to accelerate…