December 12, 2025 – According to data from automotive research firm Cox Automotive, as reported by Reuters, Tesla witnessed its lowest U.S. sales in almost four years in November, despite the launch of its new, more affordable models.
The success of these new “Standard” low – priced models is of utmost importance for Tesla, serving as a significant test of the company’s strategy. As Tesla is in the process of transitioning towards the autonomous taxi and humanoid robot businesses, maintaining car sales and increasing revenue has become a critical issue. Currently, investors have driven Tesla’s market value up to $1.4 trillion, largely due to their optimism about the autonomous taxi and humanoid robot ventures.
It was originally expected that the demand for the “Standard” models would prop up Tesla’s November sales. However, Cox Automotive’s figures reveal that Tesla’s total sales in November dropped by nearly 23% year – on – year, from 51,513 units in the same period last year to 39,800 units, marking the lowest level since January 2022.
Stephanie Valdez Streaty, the director of industry insights at Cox Automotive, stated in an interview with Reuters, “The decline in sales undoubtedly indicates that the market demand for the Standard models is not sufficient to boost overall sales after the expiration of the tax credit policy. At the same time, sales of the Standard models are eating into the sales of high – end versions, especially the Model 3.”
The data also shows that the end of the tax credit policy had a more severe impact on many of Tesla’s electric vehicle competitors. In November, total U.S. electric vehicle sales fell by more than 41%, while Tesla’s market share increased from 43.1% to 56.7%.
