July 31, 2025 – German luxury automaker Mercedes-Benz has quietly halted new orders for several of its popular electric vehicles (EVs) in the U.S. market, citing shifting demand dynamics. According to a report by Automotive News, the company has discontinued accepting reservations for its electric EQS sedan, EQS SUV, EQE sedan, and EQE SUV, leaving dealers unable to place fresh orders for these models. Mercedes attributed the move to “evolving market conditions,” though no further details were provided.
Production of the EQS and EQE SUVs at Mercedes’ plant in Vance, Alabama, will pause starting September 1, the automaker confirmed. However, the facility will continue assembling EVs destined for export to international markets. While dealers can no longer order new units of the affected models, limited inventory remains available for immediate sale.
Separately, Mercedes announced plans to phase out the EQB compact SUV in North America after the 2025 model year, marking the end of its lifecycle in the U.S. and Canadian markets. The decision aligns with broader strategic shifts as the company prepares for what it describes as its “most ambitious product offensive” in history.
The restructuring comes amid uncertainty surrounding U.S. federal EV tax incentives, which are set to expire at the end of September. Meanwhile, Mercedes is gearing up to launch its next-generation electric lineup, starting with the 2026 CLA EV this fall. Two additional electric SUVs built on the company’s modular MMA platform will follow, alongside the electric variant of its best-selling GLC SUV, which is scheduled to debut at the Munich Motor Show in just over a month.
Industry analysts suggest the moves reflect Mercedes’ efforts to streamline its EV portfolio ahead of a major transition to new technologies and platforms, while navigating a cooling U.S. market for premium electric vehicles.
