July 31, 2025 – BMW Group has just released its financial results for the first half of 2025, revealing a mixed performance. The German automotive giant reported sales revenue of €67.7 billion in the first six months of the year, marking an 8% decline compared to the same period last year. Net profit after tax also took a hit, falling by 29% to €4 billion.
Despite these declines, BMW’s Chairman of the Board of Management, Oliver Zipse, remained optimistic. He stated, “Our performance in the first half of 2025 once again highlights the strengths of our business model. Our current success and future growth are built on three key pillars: global presence, innovation capability and technology neutrality, and highly appealing products. In September, we will usher in a new era for BMW with the debut of the first vehicle from our NEUE KLASSE at IAA Mobility. With the BMW iX3, we are launching an unprecedented product offensive. By 2027, we will introduce over 40 new and updated models across all segments and drive types. Each vehicle will embody a cluster of innovative technologies and a new design language. In this way, we are combining technological progress and exciting products with strategic foresight and economic efficiency.”
BMW’s financial report also showed that vehicle deliveries increased in all sales regions except China, contributing to an overall brand growth of 4.7%. Electric vehicles (EVs) played a significant role in BMW’s sales mix, accounting for 26.4% of total deliveries in the first half of the year (26.0% in the second quarter). More than a quarter (319,031 units) of the vehicles delivered by BMW Group were electric models. Europe stood out as the region with the strongest growth in both battery-electric vehicles (BEVs) and plug-in hybrid electric vehicles (PHEVs), recording a 34.8% increase.
The luxury brand Rolls-Royce, part of the BMW Group, delivered 2,796 handcrafted luxury cars to customers in the first half of 2025, representing a slight 0.8% decline. However, the brand saw a rebound in the second quarter, with sales rising by 9.4% to 1,415 units.
