July 30, 2025 – According to a recent market research report from JPMorgan, Apple is set to unveil its first foldable iPhone in September 2026, which will be part of the iPhone 18 lineup.
As the iPhone 17 series is expected to bring relatively modest functional upgrades, investors are shifting their attention to Apple’s product launch plans for 2026. JPMorgan predicts that the starting price of Apple’s inaugural foldable iPhone will be a hefty 1,999.Thisnewdeviceisanticipatedtoopenupamarketopportunityworth65 billion for Apple, potentially driving mid-term earnings per share growth in the high single-digit percentage range.
Looking ahead, JPMorgan estimates that foldable iPhone sales will reach around 45 million units by 2028. In 2027, sales are projected to be in the low tens of millions, while the total global sales of foldable smartphones in 2025 stood at approximately 19 million units. Given Apple’s dominant position in the industry, the launch of its first foldable iPhone is expected to significantly boost the entire foldable smartphone market.
In terms of specifications, rumors suggest that Apple’s first foldable iPhone will feature a 7.8-inch inner screen with virtually no visible creases, along with a 5.5-inch outer screen. The device is also rumored to have a titanium body, a durable liquid metal hinge, dual rear cameras, and will adopt Touch ID fingerprint recognition technology instead of the Face ID facial recognition currently used in iPhones.
