July 31, 2025 – In a fresh investment note, Edison Lee, an analyst at Jefferies, forecasts that Apple is set to raise the prices of all iPhone 17 models by $50 when they hit the market in September. This move is seen as a response to the rising costs of components and the pressure from U.S. tariffs on Chinese goods.
The price hike will cover every variant in the iPhone 17 lineup, from the standard model to the new, ultra – slim iPhone 17 Air, as well as the iPhone 17 Pro and iPhone 17 Pro Max. For comparison, the current iPhone 16 series in the U.S. ranges from 799forthebasemodelto1,199 for the top – end Pro Max version.
When making this prediction, Lee maintained a “hold” rating on AAPL stock. His decision was influenced by the robust iPhone sales in the second quarter of 2025. He cited data showing that several U.S. telecom companies reported a 22% year – on – year increase in device sales, marking a six – quarter high.
The idea of Apple increasing iPhone 17 prices isn’t entirely new. Back in May, The Wall Street Journal revealed that Apple was considering a price hike for the iPhone 17. The report suggested that Apple planned to justify the price increase through functional upgrades and design changes, rather than attributing it directly to the new U.S. tariffs on Chinese products.
