May 29 2025 – On Tuesday, Salesforce, the titan of Customer Relationship Management (CRM) software, announced the successful completion of its acquisition of Informatica, a cloud data management firm, in a deal valued at a staggering $8 billion. This strategic move marks a significant step in Salesforce’s efforts to bolster its artificial intelligence (AI) and data infrastructure capabilities.
Rumors of this acquisition had been circulating for nearly a year, causing both companies’ stock prices to dip when the news first broke. At the time, Informatica vehemently denied any ongoing sale negotiations. However, within a year, the landscape had dramatically shifted. According to the terms of the deal, Salesforce will acquire Informatica’s Class A and Class B-1 common shares at a cash price of $25 per share. The announcement sparked a nearly 6% pre-market surge in Informatica’s stock.
Founded in 1993, Informatica boasts a rich technological heritage in data management, with a clientele exceeding 5,000 companies across over 100 countries. At the time of writing, its market valuation stood at $7.1 billion.
In a press release, Salesforce highlighted that this acquisition would fortify its data infrastructure and governance capabilities, enabling its AI agents to operate more “securely, responsibly, and at scale” within modern enterprises. This move is seen as a pivotal stride towards Salesforce’s ambitious goal of realizing embodied AI.
Marc Benioff, Salesforce’s CEO, remarked in the statement, “This partnership will inject robust momentum into our Agentforce, Data Cloud, Tableau, MuleSoft, and Customer 360 platforms, empowering autonomous agents to act intelligently, contextually aware, and confidently within organizations. It’s a transformative leap forward in delivering secure, responsible, and deeply integrated enterprise-grade AI solutions globally.”
Notably, Informatica isn’t the sole data management company Salesforce has acquired in the past year. In September 2024, Salesforce snapped up Own Company for $1.9 billion in cash. Steve Fisher, Salesforce’s general manager at the time, emphasized, “Data security has never been more critical. Own’s expertise and products in data protection and management will significantly enhance our ability to provide clients with robust data protection and management solutions.”
