June 27, 2025 – AppleInsider, a well – known tech media outlet, reported yesterday that J.P. Morgan has revised its price target for Apple’s stock downward, cautioning about a potential slowdown in iPhone demand due to an early buying spree and waning interest in new models.
In an investor report, the financial institution lowered its price target for Apple from 240to230. This figure reflects the firm’s expectations for Apple’s revenue and earnings over the next 18 months, indicating a cooling trend.
J.P. Morgan highlighted two main factors in its report. Firstly, consumers rushed to buy new devices to avoid potential U.S. tariff risks, which has dampened their enthusiasm for further upgrades. Secondly, the iPhone 17 series is expected to have limited hardware upgrades and lack significant functional innovations, leading to a less – than – stellar performance projection.
The institution predicts that the production volume of the iPhone 17 series in 2025 will be around 9% lower than that of the iPhone 16 series in 2024. This revised stock price target mirrors a shift in analysts’ sentiment as they adjust their expectations for Apple’s hardware growth. Although the iPhone remains Apple’s core product, incremental updates may cause a decline in consumer enthusiasm.
In addition, the bank believes that Apple’s services business, another key growth driver, will also experience a slowdown. However, the report did not provide further details on this.
Despite the relatively low accuracy and user acceptance of AI innovations, investors are paying excessive attention to them. Apple has been more cautious than its competitors in promoting and expanding AI features.
An upgraded version of Siri is not likely to be introduced until 2026. Apple’s long – term strategy seems to be increasingly focused on 2026 as a turning point for platform – level innovations.
A comprehensive Siri upgrade based on an on – device language model is expected to be rolled out in early 2026, possibly alongside iOS 26.4. This upgrade will bring more in – depth contextual awareness and advanced interactions, marking a significant shift in Apple’s AI approach.
There are also rumors about a foldable iPhone being launched within this timeframe. Some reports claim that production could start in the second half of 2025, with the device hitting the market by the end of 2026. However, other reports suggest a possible delay until 2027.
