April 11, 2025 – Insider sources cited by The Information have revealed that ByteDance achieved a net profit of $33 billion in 2024, marking a modest 6% year-over-year increase that significantly trails the growth rate recorded in 2023. During a recent earnings disclosure to select investors, company executives acknowledged that profit margins had peaked, citing strategic plans to escalate investments in artificial intelligence over the coming years. This strategic pivot is reflected in the company’s financial metrics, with net profit margins declining from 26% in 2023 to 21% in 2024—a 5% reduction.
These figures underscore a pronounced deceleration in ByteDance’s growth trajectory, attributed to escalating expenditures across multiple operational domains. The simultaneous slowdown in both net profit growth and margin compression directly correlates with heightened spending in AI initiatives and the U.S. e-commerce sector. Despite these challenges, the company’s international revenue streams—predominantly driven by TikTok—experienced a robust 63% surge in 2024, reaching $39 billion. This international expansion now accounts for a quarter of ByteDance’s total revenue, the highest proportion in the company’s history, as domestic growth dynamics continue to moderate.
ByteDance has not issued an official response to these financial disclosures.
