August 2, 2025 – Apple has just unveiled its financial results for the third fiscal quarter, revealing a remarkable 10% year – on – year revenue growth that has far outstripped Wall Street’s expectations.
During the earnings call, Apple CEO Tim Cook shared a wealth of intriguing insights, particularly regarding the company’s ambitious plans in the field of artificial intelligence (AI). Cook stated that Apple is “significantly ramping up” its investment in AI. Moreover, the company remains open to mergers and acquisitions (M&A) that can “accelerate its technological roadmap.”
Cook also provided an update on the development of a more personalized Siri. “We’ve made good progress on making Siri more personalized. As we’ve previously mentioned, we expect to roll out these features next year,” he said.
In an interview with CNBC, Cook further emphasized Apple’s commitment to AI. “We’re substantially increasing our investment. We’re integrating it into our devices, platforms, and across the entire company,” he remarked.
Regarding M&A activities, Cook disclosed that Apple has acquired “about seven companies” so far in 2025, although none of the deals were of a massive scale. “We’re open to M&A opportunities that can speed up our technological progress,” he clarified.
Cook also spoke highly of the value of AI, calling it “one of the most profound technologies of our lifetime.”
At present, Apple is at a crucial juncture in its AI development. Although Apple Intelligence has already been launched, several of the promised features have experienced delays, such as the personalized Siri function. The tech industry generally believes that Apple still has a long way to go to catch up with the AI output of companies like OpenAI and Google.
There are rumors circulating that Apple is considering partnering with Anthropic or OpenAI to develop a Siri assistant based on large language models (LLMs), rather than relying solely on its in – house technology. However, no such cooperation has been established yet.
In the context of M&A, industry experts suggest that Apple should consider acquiring Perplexity, which is currently valued at $14 billion. If the deal were to go through, it could potentially become the largest acquisition in Apple’s history.
